Press
Though the village has only 700 residents, to Maeve Gallivan, Emyvale, Ireland, is the home of her maternal and paternal family’s heritage, where she would golf while on summer vacation.
As of the past seven months, Gallivan has given Emyvale a second meaning.
A 2011 graduate of the College of Charleston, Gallivan started her career in marketing and communications. With prior golf experience, she walked on to the College of Charleston women’s golf team for one season and has continued to play ever since.
Gallivan said she has always struggled with the women’s golf clothing, having spent her fair share of time with “Bermuda shorts and men’s polos.”
“It’s evolved a little bit since then,” Gallivan said. “But even fast forward to today, I’ll walk into Dick’s Sporting Goods or big names golf stores and try on very common brands, or across-the-board brands, and I still felt like they just weren’t getting what women needed and what women golfers needed.”
Unimpressed with her options, she decided to make a change. In February, Gallivan left her full-time marketing job and launched Emyvale Golf, a golf apparel line catering directly to women golfers’ needs.